Pamela Hannett, VP of Salesforce Strategy and Execution at Liberty Bank - CT

With over 25 years of experience driving innovation and transformation in financial services, a trusted advisor to institutions navigating complex change. 

Her expertise spans marketing technology, customer relationship management, core banking, business applications, product management, and sales operations - empowering organizations to modernize, compete, and grow in a digital-first economy.

She leads with a philosophy centered on collaboration, adaptability, and continuous learning - building high-performing teams that embrace change and deliver measurable impact. A big believer in leadership is about inspiring others to innovate, fostering a culture of trust, and aligning technology with human-centered design to create lasting value.

Her approach integrates digital technologies, AI-driven insights, advanced analytics, and process automation to reimagine customer engagement, personalize experiences, and unlock new revenue streams. 

From strategy to execution, Pam helps financial institutions harness the power of data, emerging technologies, and intelligent automation to thrive in a rapidly evolving, highly regulated industry.

Talking with the people who own the largest and most complex CRM systems.
https://www.crmsuccess.show/

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